It's Only A Survey... It's only a Survey

So, let me see if I've got this right. First you dismiss an ad on Goggle because you don't like it, and don't want to buy from that company  Then Google pops up a "survey" so you can tell 'em why you didn't like it. Then they redo the ad to market to you better. Then they show you an ad for the same company... in a more YOU-friendly version. Right?